Senior Executive Program for Travel & Tourism

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Contact

Admissions
JSF Travel & Tourism School
Tel.: +34 871 15 99 83
Mail: admissions@jsftraveltourism.org

Introduction

Participants

Why choose it

Structure & Calendar

Methodology

Round Table Sessions

Faculty

Admissions

Testimonials

FAQs

A New Understanding of Leadership in the Travel and Tourism Industry

As a leader in the travel and tourism industry facing geopolitical uncertainty, a globalized economy, evolving customer behavior and digitalization, how do you drive competitive advantage

The Senior Executive Program for the Travel and Tourism Industry is a collaboration between IESE Business School and JSF Travel & Tourism School. The program equips you with the insight, mindset and leadership capabilities to set your company’s strategic direction and navigate uncertainty.

SEP for Travel and Tourism is a transformational learning journey — one that brings together leaders from your industry and some of the finest minds in management innovation in an environment of collaboration and open dialogue.

You will examine the global trends shaping your industry. And you will be challenged to adopt new approaches, reassess your leadership, explore new concepts and broaden your perspective.

The result is a strengthened capacity to drive performance, deliver excellence in strategy and execution, and build alignment and a shared commitment to sustain competitive advantage today and tomorrow.

Over the course of three modules, three continents and five months, you will work within a cohort of fellow industry leaders: CEOs, owners, presidents, board members and senior executives from a diversity of organizations. These include hospitality and accommodation, travel and transport, tour operators, tourism services, rent-a-car, OTAs, DMCs, tourism institutions and associations, and many more.

Each participant contributes unique perspective, experience and insight. The exchange of ideas is central to the learning experience and builds a solid and enduring business network.

The SEP for the Travel and Tourism Industry is structured around three modules in strategic global hubs: Hong Kong, New York and Mallorca. The modular format means you can invest in your leadership without compromising professional responsibilities. And between modules you have a chance to implement new ideas and concepts.

Participants

Over the course of three modules, three continents and five months, you will work within a cohort of fellow industry leaders: CEOs, owners, presidents, board members and senior executives from a diversity of organizations.

These include hospitality and accommodation, travel and transport, tour operators, tourism services, rent-a-car, OTAs, DMCs, tourism institutions and associations, and many more.

Each participant contributes unique perspective, experience and insight. The exchange of ideas is central to the learning experience and builds a solid and enduring business network.

Why choose it

Gain a deep, holistic understanding of the travel and tourism value chain while exchanging ideas and experiences and experimenting with new concepts. You will challenge others and be challenged in turn and build deep bonds and ties with your peers and faculty. SEP for the Travel and Tourism Industry empowers you to lead with vision, identify opportunities and build a culture of innovation and collaboration to drive your company – and your career – to new levels of success.

Action Focus

By analyzing real problems from a general management perspective, you will enhance your knowledge of different business areas and how they interconnect. Most importantly, you’ll learn how to cope with these kinds of challenges in the future and how to best manage change through innovation. You will also identify challenges facing your organization and develop an action plan to address them.

Present Challenges

You will quickly notice an impact on your performance as the program increases your awareness of the internal and external forces affecting your company. The emphasis on hands-on learning will provide you with skills you can apply immediately. The program accelerates your leadership skills and empowers you to deliver an improved experience for your customers.

Global Teamwork and International Perspective

The program will further develop your cross-cultural collaboration and communication skills as you work closely with people from different countries and cultures. You will find new ways to approach problems and seek solutions.

Networking Opportunities

IESE’s faculty members are renowned worldwide for generating a rich exchange of experiences among participants, granting them a unique networking opportunity.

Participants will connect with global leaders in corporate, non-profit, and government organizations.

Structure & Calendar

A Curriculum for Growth and Strategy Execution
SEP for Travel and Tourism Industry

The SEP for the Travel and Tourism Industry is structured around three modules in strategic global hubs: Hong Kong, New York and Mallorca.

The modular format means you can invest in your leadership without compromising professional responsibilities. And between modules you have a chance to implement new ideas and concepts. The impact is immediate, as well as enduring.


MODULE 1

Assessing the Competitive Position

Hong Kong – April 8-12, 2019

  • The Global Economy: Implications for the Industry
  • Decision Making in a VUCA (Volatility, Uncertainty, Complexity and Ambiguity) World
  • Cross-Cultural Management
  • Leading Innovation and Mission-Critical Leadership
  • Operations Excellence and Innovation

MODULE 2

Competing in the Global Marketplace

New York City – June 3-7, 2019

  • Global Strategy
  • Distribution and Customer Strategies
  • Corporate Finance
  • Management Control and Business Problems
  • Managing High-Performance Teams

 


MODULE 3

Shaping the Future

Mallorca – September 16-20, 2019

In the final module, you will cover the following topics in addition to working on your action plan:

  • Digital Marketing
  • Digital Transformation
  • Driving and Managing Change
  • Entrepreneurial Leadership
  • M&A and Strategic Alliances
  • Organizational Structures and Strategy Implementation

 

Methodology

A Transformational Learning Experience

The SEP for the Travel and Tourism Industry delivers a transformational and immersive learning journey. The program helps industry leaders strengthen business skills while expanding knowledge of the latest management research and the challenges most relevant to the travel and tourism industry.

Each module includes expert advice on doing business on that particular continent. This takes the form of leadership forums, roundtables and talks from guest speakers.

In addition, you will work on the individual challenge action plan throughout the three modules. This strategic action plan is designed around a particular business challenge that each participant has identified before the program begins.

Active Learning

At IESE we believe that learning should be experiential. Through workshops, simulations, role plays and projects, you will practice concepts and develop competencies that can be implemented immediately.

Case Method

The case method presents you with real-life business challenges to analyze. You work as a team to develop a practical framework for effective decision making. Industry-specific case studies spark discussions that will broaden your perspectives and expand your understanding of key business areas.

Three Strategic Locations

SEP for T&T offers our participants an opportunity to apply program learning in a different parts of the world. This means a trip to three strategic locations – Hong Kong, New York and Mallorca – to experience the unique business culture and entrepreneurial economy of North America, Europe and Asia.

new-york    hk  mallorca

 

 

 

 

World Leading Guest Speakers

2Our roundtable sessions bring together some of the sharpest minds in the industry to discuss the trends, challenges, and future of the travel and tourism industry.

Participants receive game-changing insights from world-class leaders. It is a unique opportunity to learn about innovative ideas that can be put into profitable action.

And participants can steer these discussions to specific areas of interest and concern.

 

rafat-ali

Rafat Ali, Founder of Skift.com

“Skift.com is a business media company focused on news information across all sectors of the travel and tourism industry. Speaking at the SEP program I have been able to meet lots of the companies we talk about. Skift.com aims to provide a big picture view of the T&T industry and to provide insights on the future of travel.”

 

George-Yeo

George Yeo, former Foreign Affairs Minister, Singapore and current Chairman of Kerry Logistics

“It is so important for SEP participants to understand how Chinese travellers are going to transform the travel and tourism industry in the years ahead.”

 

Faculty

A World-Class Faculty

foto3

At IESE, you will have open-door access to some of the finest minds in business. With PhDs from many of the world’s leading universities and deep global business experience, IESE professors are at the forefront of business innovation.

Faculty expertise is built on deep experience – in consultancy, on boards and at the helm of their own enterprises. Our professors teach at IESE campuses and centers all over the world, across borders and cultures, and across the full spread of our program portfolios.

“At a time when the tourism industry is facing great challenges and opportunities, this program aims at helping senior executives to successfully lead their organizations for years to come.”
-Philip Moscoso, SEP Academic Director

Academic Director

people4

Philip Moscoso
Academic Director

Professor of Production, Technology
and Operations Management

Contact

 

Core Faculty

John Almandoz
Assistant Professor of Managing
People in Organizations
Contact
foto4Luis María Huete
Professor of Managing People
in Organizations
Contact
foto4Paddy Miller
Professor of Entrepreneurship
and Accounting and Control
Contact
foto4Ahmad Rahnema
Professor of Financial
Management
Contact
Yih-Teen Lee
Associate Professor of Managing
People in Organizations
Contact
foto4Rafael de Santiago
Professor of Managerial
Decision Sciences
Contact
Juan Roure
Professor of Entrepreneurship
and Negotiation Teaching Unit
Contact
foto4Sandra Sieber
Professor of Information Systems
Contact
foto4Eric Weber
Associate Professor of Managing
People in Organizations
Contact

Admissions

Admissions Process

The Admissions Committee of the SEP for Travel and Tourism Industry thoroughly reviews all applications and seeks a balanced mixture of backgrounds among qualified applicants.

To apply to the program, please click here

Program fee

The program fee of EUR 26.500 includes tuition, teaching materials and meals. Travel expenses and accommodation are not included.

Upon admission 20% of fee must be paid. Full payment is due 45 days prior to the start of the program. Should admission take place within 45 days prior to the start of the program, payment will be due upon receipt of invoice.

If you need to cancel or defer participation, you must submit your request by email more than 30 days prior to the start of the program to receive a full refund.

Due to anticipated program demand and the volume of preparation requirements, cancellations and deferrals received within 30 days prior to the start of the program will be subject to a 20% cancellation fee.

Contact

Admissions
JSF Travel & Tourism School
Tel.: +34 871 15 99 83
Mail: admissions@jsftraveltourism.org

sam“It has been an incredible experience. The good thing about this program is that is unique, bringing together people from the T&T industry which is not like any other program. Content and professors are great but more importantly is the network that you generate from being here and the discussions you actually have in the classroom are far more relevant especially since all are from the T&T industry.”
Sam Turner, Sales Director Hotelbeds


simonP03“As a business leader for an owner operated organisation, I need to be constantly learning. To help my business thrive and expand, I need to be responsive to the ever-changing dynamics of the global economy and get a global outlook of what the future holds. The Senior Executive Program provided an exceptional learning experience. Participating day-to- day in this program provided me with an enriching perspective of a group of culturally diverse peers that I can use on a daily basis to address our business challenges in the travel and tourism industry.”
Simón Pedro Barceló, Co-Chairman of Tourism Group Barceló

Frequently Asked Questions (FAQ)

1. What is SEP?

SEP for Travel & Tourism is an International Executive Program for the Travel & Tourism Industry launched under a transversal and global approach, that fosters the exchange of expertise among tourism industry leaders granting them with a unique networking opportunity.

Guided by IESE’s best professors, the participants will learn how to cope with the future challenges their organizations face, developing an action plan to address them. They will also reassess their leadership skills and explore new concepts to broaden their perspective. The result is an enhanced ability to drive performance, achieve strategy and implementation excellence, and build common values and commitment that will maintain competitive advantage over time.

2. When and where will the program be held?

The program is structured around three modules in strategic global hubs: Hong Kong – February 5-9, 2018, New York City – April 9-13, 2018, Mallorca – June 4-8, 2018.

The modular format means you can invest in your leadership without compromising professional responsibilities. And between modules you have a chance to implement new ideas and concepts. The impact is immediate, as well as enduring.

3. Who can participate?

SEP is a program for CEOs, owners, presidents, board members and senior executives from a diversity of organizations. These include hospitality and accommodation, travel and transport, tour operators, tourism services, rent-a-car, OTAs, DMCs, tourism institutions, IT companies, consultancy and many more.

Each participant contributes unique perspective, experience, and insight. The exchange of ideas is central to the learning experience and builds a solid and enduring business network.

4. How many participants will be attending the course and where do they come from?

SEP is integrated by 20 – 25 senior executives from global leading companies.

5. What are the benefits of participating?

It is the second edition of this International Executive Program where participants will gain a holistic understanding of the travel and tourism value chain, through a truly transversal and global industry approach.

The participants will examine the global trends that transform the industry. They will face new challenges, adopt new positions, reassess their leadership skills and explore new concepts to broaden their perspective.

The result is an enhanced ability to drive performance, implement excellence, and build common values with commitment that will maintain competitive advantage over time. SEP will grant the participants not only an enriching exchange of expertise, but also a unique networking opportunity that will be most beneficial for them.

6. Can I attend only one of the three modules?

The program is a comprehensive journey that requires the participants to attend all three modules to successfully complete the course.

7. How does the admissions process work?

The program is a comprehensive journey that requires the participants to attend all three modules to successfully complete the course.

8. What is the deadline to apply?

November 2017.

9. Are flights and accommodation included?

Flights, accommodation, and transfers are not included however materials and daily meals are. We have negotiated preferential rates with partner hotels, all located within proximity of the campuses or where the classes will be held. For more information, please contact us.

10. In which language will the program be held?

The program will only be held in English language.

11. What is the program’s weekly schedule?

Monday to Thursday from 8:30am to 6pm and Friday until 2:15pm.
Each module will have a welcome cocktail at the beginning of the week and dinner at the end (Thursday evening).

12. What are the visa requirements for US and China?

Citizens of most countries do not need visas to enter Hong Kong for tourism and can stay for periods ranging from seven to 180 days, depending on their nationality. If you are unsure of your situation, please check in any Chinese embassy or consulate. You can also find more details about visa requirements in the Immigration Department website.

For United States, ESTA is necessary and each participant shall manage its own application.

To ensure you are eligible for entry please check visa requisites with your embassy before departure.