Wharton / JSF Travel & Tourism Innovation Program

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Contact

Admissions
JSF Travel & Tourism School
Tel.: +34 871 15 99 83
Mail: admissions@jsftraveltourism.org

Introduction

Participants

Why choose it

Structure & Calendar

Silicon Valley

Wharton Faculty

Admissions

Wharton / JSF Travel & Tourism Innovation Program

Becoming the Driver of Transformation in the Travel and Tourism Industry

Deep Dive Into Innovation

The number of international tourists hit a record 1.2 billion in 2015, according to the UN World Tourism Organization. Increasingly, the transformation of the travel and tourism market is being accelerated by innovations in transportation, internet technologies, new business models, and product customization.

This program, an educational partnership between Wharton Executive Education and JSF Travel & Tourism School in Spain, gives you hands-on experience in applying the latest thinking and best practices in travel and tourism value creation to your organization. Wharton’s world-class faculty and accomplished innovators from the global travel and tourism industry give you inside access to what works today and to trends that will shape the industry in the future.

Program Benefits

The program will challenge participants to think strategically about how to create a culture of creativity and innovation within their organizations. To do this, we will discuss how innovation is financed in organizations and how financial management is one key to spearheading great ideas as well as how to spot bad ideas that could be costly. The newly created travel and tourism case study, will give participant’s a chance to actively work on all of these issues, opportunities and challenges in a safe classroom environment where taking risks does not
cost the organization, and will provide participants with feedback and coaching from faculty, industry experts and peer collaboration in an experiential sharing environment.

Key Highlights

  • Gain insights that allow them to maximize the talents of their teams to find new avenues for growth
  • Apply design thinking to create long- term value for customers
  • Acquire a robust innovation toolkit that you can immediately apply to your products and services’ development strategy
  • Understand how to fund new ideas and transform your innovation processes
  • Network and connect with thought leading professors and others in the Travel and Tourism industry to gain and create an experiential impactful learning community
  • Collaborate and develop solutions for real world challenges faced by your peers

Who Is Attending?

Wharton / JSF Travel & Tourism Innovation Program  is designed for senior leaders who are responsible for driving top-line growth and promoting market innovation—including:

  • Strategy leaders
  • Managers of new businesses
  • Chief innovation officers
  • Chief technology officers
  • Product development leaders
  • CEO, COO, CMO, CFO
  • Managing director

 

 

 

 

 

“Travel and Tourism leaders need strategic vision and an innovative mindset to thrive in this global industry. The goal of our program is to focus on innovation and how companies are using innovation to grow their organizations.”

Participants in this program are a diverse group of travel and tourism leaders from varied industries, backgrounds, and geographies who share their biggest challenges with the class. Faculty tailor the program content to address these issues, so participants enjoy a learning experience that truly resonates with them and meets their learning needs.

Participants leave the program with an expanded peer network, an action plan, and an array of tools and frameworks to be better leaders and innovators in their organizations.

What will you learn?

The program will challenge participants to think strategically about how to create a culture of creativity and innovation within their organizations. To do this, we will discuss how innovation is financed in organizations and how financial management is one key to spearheading great ideas as well as how to spot bad ideas that could be costly.

The newly created travel and tourism case study, will give participant’s a chance to actively work on all of these issues, opportunities and challenges in a safe classroom environment where taking risks does not cost the organization, and will provide participants with feedback and coaching from faculty, industry experts and peer collaboration in an experiential sharing environment.

what-will-you-learn

Overall, you will learn how to:

  • Create an innovation culture that allows you to maximize the talents of your team to find new avenues for growth in your business or agency
  • Bolster your skills across a rich array of marketing and social media platforms that are redefining what it means to be a connected traveler
  • Be a better scenario planner, able to anticipate emerging and fast-moving market disruptors

Topics that will be discussed:

  • Innovation Trends in the Travel and Tourism Sector
  • Internal vs. External Innovation
  • Managing for Innovation: Amadeus Case
  • Innovation in Practice
  • Financial Growth Strategies for Innovation
  • Creating Value through Innovation
  • Innovation Execution: Putting It All into Action

Methodology

Wharton faculty will apply their field-based research and the latest strategic insights to analyze new business trends through an innovation lens, strengthening your competitive value proposition.

Through highly interactive lectures, a case study, and site visits to Silicon Valley, this unique Wharton program allows you to dive into what it takes to be an innovation leader who can leverage the best ideas both inside and outside your organization.

 

Structure & Calendar

Program Date: Nov. 26–30, 2018

Location: San Francisco, CA

Topics that will be discussed:

Innovation Trends in the Travel and Tourism Sector

Internal vs. External Innovation

Managing for Innovation: Amadeus Case

Innovation in Practice

Financial Growth Strategies for Innovation

Creating Value through Innovation

Innovation Execution: Putting It All into Action

learning-journey

The Learning Journey

Be exposed to new ways of thinking and doing
Innovation Trends in the Travel and TourismSector Innovation
See the industry from all its angles,understand the golden segments for driving growth under uncertainty, identify the growth trends and turn them into actionable insights.
Internal vs. External Innovation
Appreciate the diverse background of other participants, connect deeply with internal and external customers, understand the challenges of learning new ideas and changing ingrained behaviors.
Innovation in Practice
Identify opportunities for innovation, transform data and insights into actionable ideas, create and implement new solutions with business impact effectively.

 

• Financial Growth Strategies for Innovation
What really matters is whether the company’s growth is profitable, whether it is sustainable and how much investment is required to achieve it. Tie value creation directly to corporate strategy.
Innovation Prowess
Build prowess by combining discipline in growth seeking activities with organizational ability to innovate. Search for the best growth opportunities along the full spectrum of growth pathways.

 

Creating Value through Innovation
Identify, choose, and capture the value associated with momentum markets.
Discuss how each person plays a role in building the world class capabilities that are required to lead in the momentum markets.

 

Innovation Execution
Putting It All into Action Strategy must be implemented across the organization. Learn best practices, explore specific behaviors for short-term results and for longerterm execution.

Immerse Yourself In Silicon Valley, Where The Innovation Magic Happens

silicon-valley

Meet the Game Changers

Our roundtable sessions bring together some
of the sharpest minds in the industry, a unique opportunity to receive game-changing insights from world class innovators and discuss the travel trends, challenges, and future of the travel and tourism industry.

Each guest speaker will talk about how to encourage innovation in your organization and how to turn good ideas into good business. Participants can also steer these discussions to specific areas of interest and concern. During this program, you will get to meet speakers from the likes of Google, Twitter, Imagine Group or JetBlue ventures.

Tech-tour: Visiting the HQs of Silicon Valley’s Iconic Brands

Get to visit the heart of Silicon Valley to see where the magic happens through planned visits of the likes of Tesla, Google or Facebook.

With new buildings and constant hiring of new employees, these companies are transforming the valley. A workout for your head, and imagination.

Taylor Made Tourism Industry Case from Amadeus

Learn from the most innovative players in the Travel and Tourism industry through a dedicated and newly created travel technology case study from Amadeus, the leading provider of travel technology & solutions.

The case study has been created to help participants to be more efficient and boost their results and growth.

Entrepreneurship & Innovation Faculty

At Wharton, you will have open-door access to some of the finest minds in business. With PhDs from many of the world’s leading universities and deep global business experience, Wharton professors are at the forefront of business innovation.

george-dayGeorge Day, PhD
The author of Strategy from the Outside-In, a co-winner of the 2011 Berry-AMA prize for the best book in marketing, George is an expert in marketing and strategy. He has taught at Stanford University and the University of Toronto, and has held visiting appointments at MIT, the Harvard Business School, and the London Business School. He has consulted for such clients as General Electric, IBM, Unilever, Coca-Cola, Boeing, Best Buy, and Medtronic.


david-wesselsDavid Wessels, PhD
Named by BusinessWeek as one of the nation’s top business school instructors, David’s expertise is in corporate valuation, investment banking, and venture capital. He has taught and consulted for clients including Coca-Cola, Deloitte & Touche, Home Depot, Goldman Sachs, Microsoft, and others. David’s book, Valuation: Measuring and Managing the Value of Companies is a standard text for corporate valuation and performance management.


mario-moussaMario Moussa, PhD
Noted author, keynote speaker, and management consultant who advises senior leaders about top team effectiveness, organizational culture, and large-scale change initiatives. His work has been featured on National Public Radio as well as in leading publications, including Time Magazine, Business Week, Forbes, The Economist, The Financial Times. Mario is the co-creator of Wharton Executive Education’s Strategic Persuasion Workshop: The Art and Science of Selling Ideas.


drew-marshallDrew Marshall
He is adjunct faculty for Philadelphia University’s Strategic Design MBA Program and teaches at Wharton Executive Education, UCLA Anderson, Duke and the Australian Graduate School of Management at UNSW. His primary focus is on helping his clients’ leadership teams map a strategic path to success so they can deliver game-changing value to their customers. In working on the development of an innovation-capable culture within his clients Drew helps them define how to achieve their goals and deliver results.


Kathy Pearson, PhDkathy-pearson
Strategist, Systems Thinking expert, and authority in decision making. She is President and Founder of Enterprise Learning Solutions, a firm focused on executive development and learning across industries. An award-winning educator, Kathy works extensively with mid- to senior level executives, including high- potentials and executive teams. She works closely with Executive Education groups including the Wharton School, Duke CE, Smith College, and the Institute for Management Studies, as well as directly with global organizations.

 

Admissions

Admissions Process

The Admissions Committee reviews and accepts applications at any time although as sessions tend to fill to capacity, early application is recommended. We thoroughly review all applications and seek a balanced mixture of backgrounds among qualified applicants to contribute to a diverse, shared learning experience.

Proficiency in written and spoken English is essential for completing course assignments and engaging in fast moving discussions. A telephone or personal interview also may be required as part of the admissions process. To apply for this program please email us at admissions@jsftraveltourism.org.

Program fee

The program fee of €12,950 includes tuition, lodging, and meal expenses. Upon acceptance to the program, 20 percent of the program fee must be paid. Full payment is due 45 days prior to the start of the program. If you are accepted within 45 days of the start of the program, full payment will be due upon receipt of invoice. If you need to cancel or defer participation, you must submit your request by email at least 30 days prior to the start of the program to receive a full refund.

Cancellations and deferrals received less than 30 days prior to the start of the program will be subject to a 20 percent cancellation fee. For more details, please contact admissions@jsftraveltourism.org.

To apply to the program, please contact:

Admissions
JSF Travel & Tourism School
Tel.: +34 871 159 983
E-mail: admissions@fjstraveltourism.org